16 Feb
Include Joint Ventures in Your Small Business Target Marketing for Dramatic Profits
Posted in Business by video 18 CommentsQuestion about business
Do you think a business acquaintance service can be a profitable industry?Everyone has some business acquiantance that can help others to do successful business.
How to let all of them know each other.
Business acquitantance service may do it.
Big business service ? Profitbale business service ?
Let me know.
Great thanks.
Copyright (c) 2008 Paul Flood Marketing, LLC
What is consistently rated as one of the most effective small business target marketing strategies? Without a doubt it is the Joint Venture (JV), also known as a strategic alliance. Target, or niche marketing means that you are marketing directly to the prospect most likely to buy your product or service. Your JV strategy can be the ultimate form of target marketing since you are using the targeted customer and prospect list of another business owner.
The JV and strategic alliance are so popular and profitable because they leverage the assets (customer list, goodwill, relationship, etc.) your partner has developed with their client and prospect base. Nearly all potential buyers (business and consumer) prefer to do business with a company, firm or practice for which they have a degree of trust.
Marketing legend Dan Kennedy likes to say that we are all walking around holding an umbilical cord saying “plug me in and tell me what to do.” Whether you are looking for a place to buy a hot dog,tobuy a yacht, or looking for a brain surgeon or a new church in your community, you are looking for someone to recommend where you should go to obtain the product, service or advice.
Don’t confuse the JV with referrals. Referrals are great for new business and are an effective small business target marketing strategy but generally are given only one or two at a time. Referrals can also dry up if you are not diligent about keeping in touch with your clients and letting them know how much you appreciate and value their business.
JV’s can be as simple as selecting a retail partner and issuing a joint coupon to one another’s client base. They can also be very complex, multi-million dollar deals between large companies. American Express is an example of a very large and sophisticated company that partners with several other large businesses to leverage the client lists of both firms. If you have one of their cards, you have received numerous calls and mailers from them endorsing their JV partners. The partners get the implied endorsement of a blue chip company like Amex and Amex gets increased card purchases as you use the card to buy the recommended partners products.
Now that you’ve decided to add the JV to your small business marketing tools, where do you start? You start by profiling the characteristics of your ideal client. What else do they buy and where do they buy it? For example, Paul Flood Marketing, which is my company, implements a unique and non-traditional marketing system in small businesses and I guarantee profit increases of 25% or more in as little as 90 days. As the old saying goes, “Fish where the fish are,” so I have partnered with other small business consultants, primarily CPA’s and small business attorneys, who have endorsed my services to their clients.
If I had tried to contact many of these business owners cold, I would have probably been turned away but the endorsement of my trusted partners established trust. This trust is what you will leverage with your alliance partners.
Armed with the list of potential partners, you formulate your contact strategy. You could try writing letters but I am a strong believer in just picking up the phone and saying to the owner, “Hi, I am a local business owner and I have an idea that could help us both dramatically increase our sales and profits and I’d like to talk with you about it. Do you have a minute so I can explain the concept?
Great, if makes sense for us to talk in more depth, we can arrange a time to get together.” The thing I like about the phone is that I can immediately get a feel about the business and the person in just a couple of minutes.
When you first meet, you will most likely need to explain how the Joint Venture small business target marketing strategy works and how it will benefit both of your businesses. Most small business owners are only familiar with traditional marketing or networking so it may take a bit of explaining to get the concept across.
The most common objection you will encounter is the trust factor so bring testimonials and samples of your product, service, practice or whatever you are selling to the meeting. You need to show why the other business owner person know they can trust you and your business? People are naturally wary (as they should be) about referring others to their clients because their reputation is on the line, as is yours.
Always conduct due diligence. Be sure you speak with some of their clients to confirm their claims about quality products and service. If you feel uncomfortable at the beginning, bow out of the relationship gracefully. Ther’s no sense in adding aggragvation to your life!
The other objection is the confidentiality of av client list, but that is easily overcome by offering to mail your endorsement of your partner to your list and they mail their endorsement of you to their list. What if you don’t have a list? You pay to mail your letter to their client list and you may also want to pay them commissions for sales you get as a result of the mailing. There are some professions that are prevented from paying or receiving finder’s fees so if this applies to you, you need to investigate alternatives.
What is the simplest JV strategy? Each partner mails an endorsement of the other’s business to their list with a description of the benefits of doing business with them and why they are recommending one another. It’s that simple. The key to success of the JV as your small business target marketing strategy is that you and your partners must be proactive in promoting one another and in managing the relationship. As the person who originated the partnership, take control and action to make it happen. If you have a partner who isn’t committed, drop them and find another.
When you are actively using the JV as a small business marketing tool, you will be amazed at the results you can achieve in a relatively short period of time. Of course, as with any other business strategy, there are experts like myself who can be delivering profits while you are attempting to find your first partner. The key is to make the decision to make it happen, to leverage your contacts and your list and get started!
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Chev
on February 16 2010
Hi,
i have found a site to be usefull, just check this out
JJ
on February 16 2010
you've got it back to front. First you look for a niche in the market that needs to be addressed or you note a shortage of demand. If you are not addressing these keep your money in your pocket.
Business opportunities come from hobbies expanded, new technology (e.g. become the Blue Ray expert), niche markets e.g. something a cultural group wants or needs, changes in law create opportunities for experts to emerge, changes in demographics e,g, more children in the area.
Look around. Ask people around you.
How to start will depend on the idea – some businesses start part time until they get enough customers to move on – some start as web based businesses and others just have to bite the bullet and go bigtime. Whatever you do please do a business plan before you start – work out the details on profitability, time needed to make it work etc before you commit any money to the idea.
Need a great business plan format try. http://www.australiansmallbusiness.com.au/Easy-Business-Plan-Pack-p-16143.html
nacao
on February 16 2010
Surely THIS (getting education to embrace right-brained thinking) is what our Western world needs to clean out the poisoned thinking that has brought us into the mess we currently experience? Surely once we have sorted ourselves out, then we are in a position to help those in the Third Word? You are a great lady and a very positive force for these urgent, historic and pivotal times. May you and your family experience abundant Love and Blessings.
guzen
on February 16 2010
Rania you are the most important woman in the world!
cooolioooo
on February 16 2010
business school is the right field to study, if you choose your college carefully, some have an entrepreneurship track/program
truth
on February 16 2010
haha he said ma’am instead of your majesty
But I love Queen Rania, she is not only beautiful but smart, and caring
Austinite
on February 17 2010
You can't post a Proposal for Sale of Business here. It is a comprehensive document similar to a business plan with dozens to hundreds of pages. Contact a broker like VR Business Brokers and see if you can get help. Yours is a unique business driven by personal contacts and is not easily sold.
Ken
on February 17 2010
You need to keep accurate records when running a business. This will be your best defense if you ever get audited.
For IRS purposes, you need to make a profit every 3 out of 5 years to have the IRS prove that you are not running a business. Otherwise, it is up to you to prove that you are running a business and not doing a hobby. You can prove that you are running a business by keeping your business accounts and personal accounts separate.
You can write off any legitimate business expense including dinners with clients, car expenses, equipment, etc.
Having a separate checking account and credit card is a good idea. However, it isn't necessary. You can comingle your business and personal expenses using your personal accounts. But, if you do this, then it will be harder for you to prove that you are running a business.
For your revenues, you don't need a corporate account to make you deposits. You just need to make the deposits in your separate account that you use for business.
You can read Publication 334 for more information.
SarahR
on February 17 2010
Hiiiiiii..
I think you have to choose the Marketing section in Human Resource Management(HRM) because in marketing you get the nice job in the good reputed company on a high post..
corpo
on February 17 2010
I say this too.
You probably won’t post this.
In fact, you shouldn’t.
The people that you are representing gambled away our future in the derivatives market.
We are broke.
You know it and I know it.
So who is it that you are defending exactly?
The Invisible Woman
on February 18 2010
The requirements vary according to your state. Call the business license office for your county and just ask them if you need a business license to operate an internet store. I live in Georgia, and in my county, you do.
rails
on February 18 2010
I just can say that you are just a great smart queen wish you can do something for the poor jordanians. I like your accent and the sense of humour you have.
jpro
on February 18 2010
Hey Rania.
You make some good points
.
Maybe certain real issues should be brought to the forefront. Multinational corporatism should not override national sovereignty. This is the number one issue on the global stage and you know it.
Secondly, the people are aware of the lies and spin being pushed by the same powers trying to maintain control. It’s having a negative effect and it isn’t going to last much longer.
Now as for the educational system, you already know.
watch?v=CWGsj5NgZ5Y
Wayne R.
on February 19 2010
Yes, the courses you speak of will help you to become a Business Analyst.
A BA can be on the client side or the IT side. If on the client side, they are interfacing with work group domains that process the work and review what they need. They generate requirements and then work with the IT side to update or generate processes and applications to fullfil the business needs.
If you're a BA on the IT side of the house, then you're taking all the requirements and developing processes and application solutions. Your job is to work with the client to generate a business solutions document (there are many names for it) and get signoff. Then, you need to make sure that solution becomes reality by working with systems analysts, programmers, and testers. You're generally responsible for the delivery of the solution. Although, if the solution revolves around process changes with other work group domains, you normally work with a PM (Project Manager). Never the less, you have end to end responsibilities for the IT delivery to insure the client gets what they need (and paying for).
With the offshoring of work to cheap labor, to remain associated with software development, the BA role is a good profession.
Mikelo
on February 19 2010
How about a book store, if you are looking retail?
I cant say if it would work in your town, you need to do marketing research to see what would succeed in your town.
Also in business .. Location, Location, Location is VERY important to success .. not only do you need the right business, you need the right location ..
Passion, YES .. you do have to work long hours but passion because you believe in what you are doing.
I work from home and have the utmost compassion and belief for what I do, I believe that is what brings me success ..
If you don't like books, don't like to read .. then a book store probably wont make sense. Did deep .. Only you know what you really want to do.
GL!
urbantool
on February 19 2010
For the world to progress into a better world, if EDUCATION is the key, then BUREAUCRACY is the stopper.
With the average global IQ going DOWN, and critical information being ridiculed into entertainment, will people ever understand?
With the dumbing down of MEDIA ENTERTAINED nations, education may just be the only way to stimulate brains to learn to think again. And maybe turn the average IQ back up again?
But will the ever growing bureaucratic OVERHEAD allow this to happen?
psychic
on February 19 2010
The Western World has been dumbed down by a systematic focus on logic and left-brain reasoning. In this way, a country can create un-thinking masses who can be easily controlled. Also, left-brain thinking creates an ‘us and them’ mentality. It creates a ‘problem-focussed’ mentality. It creates a ‘me’ rather than a ‘we’ society. Right-brain thinking creates a ‘we’ society – a society where respect, sharing, solution-focus, inventiveness and genuine inquiry into difference happen.
earthlink
on February 19 2010
Palestinian beauty!!!